Teaching Interests

  • Digital Marketing
  • Social Media Marketing
  • Marketing Analytics

Courses Taught

  • Business Analytics (MBA)
  • Digital and Social Media Marketing (MBA)
  • Marketing Management (MBA)
  • Marketing Strategy (MBA)
  • Services Marketing (MBA)
  • Marketing Research Seminars (MBA)
  • Service Innovations (M.Sc.)
  • Digital Marketing (M.Sc.)
  • Innovation Management (M.Sc.)
  • Marketing Research Seminars (M.Sc.)
  • Marketing Practice Seminars (M.Sc.)
  • Master Theses (M.Sc.)
  • Services Marketing (BBA)
  • Marketing Strategy (BBA)
  • Marketing Research (BBA)
  • Integrated Marketing Communications (BBA)
  • E-Marketing (BBA)
  • Research Seminars (B.Sc.)
  • Bachelor Theses (B.Sc.)

Invited Talks

  • Digital Word of Mouth in Social Media, Marketing-Club Goettingen, Goettingen, Germany, 2012.
  • Content Marketing for an Effective Customer Experience and Engagement Management, Career Services, University of Goettingen, Germany, 2019