Research
Publications in Refereed Journals
- Deeper Down the Rabbit Hole – How Technology Conspiracy Beliefs Emerge and Foster a Conspiracy Mindset, in: Information Systems Research, forthcoming, 2024 (with S. Trang, T. Kraemer, and M. Trenz), Impact Factor: 7.20, VHB A+, ABS 4*
- Can Frontline Employees Help Consumers Improve Their Financial Planning Behavior? Implications From Triadic Analysis, in: European Journal of Marketing, forthcoming, 2024 (with V. Siahtiri, C. Tetteh-Afi, and T. Kraemer), Impact Factor: 1.50, VHB B, ABS 3
- Drivers of Electric Vehicle Adoption: The Moderating Role of Technological Innovativeness, in: Management & Sustainability: An Arab Review, forthcoming, 2023 (with M.B. AlYousef and A. Shaltoni).
- The Technology-Behavioral Compensation Effect: Unintended Consequences of Health Technology Adoption, in: Journal of Information Technology, forthcoming, 2023 (with T. Wolf, S. Trang, and M. Trenz), Impact Factor: 8.10, VHB A, ABS 4
- Engaging Business Customers Through Online Experiences in Different Cultures, in: Journal of International Marketing, Vol. 31, No. 3, p. 59-79, 2023, Impact Factor: 8.13, VHB B, ABS 3 [Download]
- Users Taking the Blame? How Service Failure, Recovery, and Robot Design Affect User Attributions and Retention, in: Electronic Markets, Vol. 32, p. 2491–2505, 2022 (with N. Mozafari, M. Schwede, and M. Hammerschmidt), Impact Factor: 6.02, VHB B, ABS 2
- Deflected by the Tin Foil Hat? Word of Mouth, Conspiracy Beliefs, and the Adoption of Innovative Public Health Apps, in: Journal of Product Innovation Management, Vol. 40, No. 2, p. 154-174, 2022 (with T. Krämer, S. Trang, and M. Trenz), Impact Factor: 8.08, VHB A, ABS 4
- The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships, in: Journal of Service Management, Vol. 33 No. 3, 2022 (with J.N. Giertz, L.D. Hollebeek, and M.Hammerschmidt), Impact Factor: 11.77, VHB B, ABS 2
- Content- Versus Community-Focus in Live Streaming Services: How to Drive Engagement in Synchronous Social Media, in: Journal of Service Management, Vol. 33, No. 1, 2022 (with J.N. Giertz, M. Törhönen, and J. Hamari), Impact Factor: 11.77, VHB B, ABS 2
- Trust Me, I’m a Bot – Repercussions of Chatbot Disclosure in Different Service Frontline Settings, in: Journal of Service Management, Vol. 33, No. 2, 2022 (with N. Mozafari, M. Hammerschmidt), Impact Factor: 11.77, VHB B, ABS 2
- Video Content Streamers: The New Wave of Digital Entrepreneurship? A Review of Extant Corpus and Research Agenda, in: Electronic Commerce Research and Applications, Vol. 46, 2021 (with M. Törhönen, J.N. Giertz, and J. Hamari), Impact Factor: 3.82, VHB C, ABS 2
- The Perils of Engaging with Gamified Apps: How Does Gamified Service Use Trigger Information Disclosure?, in: Computers in Human Behavior, Vol. 116, 2021 (with S. Trang), Impact Factor: 5.00, ABS 2
- One App to Trace Them All? Examining App Specifications for Mass Acceptance of Contact-Tracing Apps, in: European Journal of Information Systems, Vol. 29, No. 4, 2020 (with S. Trang, M. Trenz, M. Tarafdar, C. Cheung), Impact Factor: 3.20, VHB A, ABS 4
- Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain, in: International Journal of Research in Marketing, Vol. 37, No. 4, 2020 (with T. Wolf, S. Jahn, M. Hammerschmidt), Impact Factor: 3.32, VHB A, ABS 4
- Toward a Theory of Spirals: The Dynamic Relationship Between Organizational Pride and Customer-Oriented Behavior, in: Journal of the Academy of Marketing Science, Vol. 48, No. 3, p. 1-22, 2020 (with T. Krämer, M. Gouthier, M. Hammerschmidt), Impact Factor: 9.36, VHB A, ABS 4*
- Experiences that Matter? The Motivational Experiences and Business Outcomes of Gamified Services, in: Journal of Business Research, Vol. 106, No. 1, p. 353-364, 2020 (with T. Wolf, M. Hammerschmidt) Impact Factor: 3.35, VHB B, ABS 3
- Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media, in: European Journal of Marketing, Vol. 53, No. 9, p. 1808-1832, 2019 (with M. Hammerschmidt, H. Wetzel), Impact Factor: 1.50, VHB B, ABS 3
- Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement, in: Journal of the Association for Consumer Research, Vol. 3, No. 3, p.364-378, 2018 (with M. Hammerschmidt, H. Wetzel)
- Leveraging Marketer-Generated Appeals in Online Brand Communities: An Individual User-Level Analysis, in: Journal of Service Management, Vol. 28, No. 1, p. 133-156, 2017 (with H. Wetzel, M. Hammerschmidt), Impact Factor: 11.77, VHB B, ABS 2
Publications in Refereed Proceedings
- Claim Success, but Blame the Bot? User Reactions to Service Failure and Recovery in Interactions With Humanoid Service Robots, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022 (with N. Mozafari, M. Schwede, and M. Hammerschmidt), VHB C.
- That’s So Embarrassing! When Not to Design for Social Presence in Human-Chatbot Interactions, in: Proceedings of the International Conference on Information Systems, Vol. 42, 2021 (with N. Mozafari, M. Hammerschmidt), VHB A.
- Resolving the Chatbot Disclosure Dilemma: Leveraging Selective Self-Presentation to Mitigate the Negative Effect of Chatbot Disclosure, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (with N. Mozafari, M. Hammerschmidt), VHB C.
- Understanding the What and How of Successful Social Live
Streaming, in: GamiFIN 2020 Conference Proceedings, Levi, Finland, 2020 (with J. Giertz, M. Törhönen, J. Hamari). - The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots, in: Proceedings of the International Conference on Information Systems, Vol. 41, 2020 (with N. Mozafari, M. Hammerschmidt), VHB A.
- A Streamer’s Stream: The What and How of Successful Social Live Streaming, in: 2020 AMA Winter Academic Conference Proceedings, San Diego, CA, USA, 2020 (with J. Giertz, M. Törhönen, J. Hamari).
- Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, in: Proceedings of the International Conference on Information Systems, Munich, Germany, 2019 (with S. Fischer, M. Hammerschmidt), VHB A.
- How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle, in: Proceedings of the 41st ISMS Marketing Science Conference, Rome, Italy, 2019 (with O. Elshiewy and S. Jahn).
- Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street VI Conference Proceedings, 2019 Fontainebleau, France, 2019 (with S.F. Fischer and M. Hammerschmidt).
- Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure, in: GamiFIN 2019 Conference Proceedings, Levi, Finland, 2019 (with S. Trang).
- , in: AMA Summer Academic Conference Proceedings, Boston, MA, USA, 2018 (with N. Ahrend, M. Hammerschmidt, W. Toporowski).
- Gamified Services: How Gameful Experiences Drive Customer Commitment, in: GamiFIN 2018 Conference Proceedings, Pori, Finland, p. 75-82, 2018 (with T. Wolf, M. Hammerschmidt).
- Gamified digital services: How gameful experiences drive continued service usage, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, p. 1187-1196, 2018 (with M. Hammerschmidt, T. Wolf), VHB C.
- Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model, in: Proceedings of the 77th Annual Meeting of the Academy of Management, Atlanta, USA, 2017 (with M. Hammerschmidt, T. Jaskolka).
- Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media, in: Baker Retailing Center Conference Proceedings, Philadelphia, USA, The Wharton School, 2017 (with M. Hammerschmidt, H. Wetzel).
- Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, in: Proceedings of the ISMS Marketing Science Conference, Los Angeles, USA, 2017 (with M. Hammerschmidt, W.W. Moe, H.A. Wetzel).
- Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, in: Proceedings of the 24th Recent Advances in Retailing and Consumer Science Conference, European Institute of Retailing and Services Studies (EIRASS), Burnaby/Vancouver, BC, CA , 2017 (with M. Hammerschmidt, H. Wetzel).
- Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion, in: AMA Winter Marketing Academic Conference Proceedings, Orlando, FL, USA , 2017 (with S. Fischer, M. Hammerschmidt).
- Behavioral Engagement in Social Media: Measurement, Drivers and Impact on Purchase Behavior, in: Proceedings of the INFORMS Annual Meeting 2016, Nashville, TN, USA, 2016 (with W. Moe, H. Wetzel, M. Hammerschmidt).
- Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, in: AMA Winter Marketing Academic Conference Proceedings, Las Vegas, NV, USA , 2016 (with M. Hammerschmidt, H. Wetzel).
- The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, in: Thought Leaders in Customer Engagement and Customer Relationship Management Conference, 2015, HEC, Paris (with M. Hammerschmidt, H. Wetzel)
- The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (with H. Wetzel, M. Hammerschmidt).
- Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA , 2013 (with H. Wetzel, M. Hammerschmidt).
- Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA , 2012 (with H. Wetzel, M. Hammerschmidt).
- Are We All Brand Managers? Understanding The Facets And
Drivers Of Brand Democratization, in: Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (with M. Hammerschmidt, H. Wetzel).
Book Chapters
- Giving or Receiving in Social Media: Can Content Marketing Simultaneously Drive Productive and Consumptive Engagement?, in: Sprott, D. / Hollebeek, L. (Eds.): The Handbook of Research on Customer Engagement, Cheltenham, UK, 2019, p. 186-203 (with M. Hammerschmidt, T. Scholdra)
Practitioner Publications
- So misst Du den Return on Social Media – Metriken für ein modernes Markenmanagement, in: SocialHub Mag, 6, p. 67-73, 2018 (with S. Fischer, M. Hammerschmidt, W., T. Schulze)