Research

Publications in Refereed Journals

Publications in Refereed Proceedings

  • When Does Brand Buzz Safeguard Firm Value? The Role of Brand Buzz Dispersion for Brand Equity and Risk, in Proceedings of the EMAC Annual Conference 2023 (W.H. Weiger, S. Fischer, A. Colicev, and M. Hammerschmidt), VHB D.
  • What Remains When Novelty Wears Off? The Impact of Repeated Exposure to Metaverse Meetings on Creativity, in: Proceedings of the International Conference on Information Systems, Vol. 45, 2024 (L. Lennig, M. Hammerschmidt, N. Meyer, and W.H. Weiger), Best Paper Nominee.
  • Claim Success, but Blame the Bot? User Reactions to Service Failure and Recovery in Interactions With Humanoid Service Robots, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022 (N. Mozafari, M. Schwede, M. Hammerschmidt, and W.H. Weiger), VHB C.
  • That’s So Embarrassing! When Not to Design for Social Presence in Human-Chatbot Interactions, in: Proceedings of the International Conference on Information Systems, Vol. 42, 2021 (N. Mozafari, W.H. Weiger, and M. Hammerschmidt), VHB A.
  • Resolving the Chatbot Disclosure Dilemma: Leveraging Selective Self-Presentation to Mitigate the Negative Effect of Chatbot Disclosure, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (N. Mozafari, W.H. Weiger, and M. Hammerschmidt), VHB C.
  • Understanding the What and How of Successful Social Live
    Streaming, in: GamiFIN 2020 Conference Proceedings, Levi, Finland, 2020 (J.N. Giertz, W.H. Weiger, M. Törhönen, and J. Hamari).
  • The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots, in: Proceedings of the International Conference on Information Systems, Vol. 41, 2020 (with N. Mozafari, M. Hammerschmidt), VHB A.
  • A Streamer’s Stream: The What and How of Successful Social Live Streaming, in: 2020 AMA Winter Academic Conference Proceedings, San Diego, CA, USA, 2020 (with J. Giertz, M. Törhönen, J. Hamari).
  • Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, in: Proceedings of the International Conference on Information Systems, Munich, Germany, 2019 (S. Fischer, M. Hammerschmidt, and W.H. Weiger), VHB A.
  • How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle, in: Proceedings of the 41st ISMS Marketing Science Conference, Rome, Italy, 2019 (W.H. Weiger, O. Elshiewy, and S. Jahn).
  • Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street VI Conference Proceedings, 2019 Fontainebleau, France, 2019 (S.F. Fischer, W.H. Weiger, and M. Hammerschmidt).
  • Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure, in: GamiFIN 2019 Conference Proceedings, Levi, Finland, 2019 (with S. Trang).
  • , in: AMA Summer Academic Conference Proceedings, Boston, MA, USA, 2018 (N. Ahrend, W.H. Weiger, M. Hammerschmidt, and W. Toporowski).
  • Gamified Services: How Gameful Experiences Drive Customer Commitment, in: GamiFIN 2018 Conference Proceedings, Pori, Finland, p. 75-82, 2018 (T. Wolf,  W.H. Weiger, M. Hammerschmidt).
  • Gamified digital services: How gameful experiences drive continued service usage, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, p. 1187-1196, 2018 (M. Hammerschmidt, W.H. Weiger, and T. Wolf), VHB C.
  • Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model, in: Proceedings of the 77th Annual Meeting of the Academy of Management, Atlanta, USA, 2017 (M. Hammerschmidt, T. Jaskolka, and W.H. Weiger).
  • Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media, in: Baker Retailing Center Conference Proceedings, Philadelphia, USA, The Wharton School, 2017 (W.H. Weiger, M. Hammerschmidt, and H. Wetzel).
  • Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, in: Proceedings of the ISMS Marketing Science Conference, Los Angeles, USA, 2017 (W.H. Weiger, M. Hammerschmidt, W.W. Moe, and H.A. Wetzel).
  • Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, in: Proceedings of the 24th Recent Advances in Retailing and Consumer Science Conference, European Institute of Retailing and Services Studies (EIRASS), Burnaby/Vancouver, BC, CA , 2017 (W.H. Weiger, M. Hammerschmidt, H. Wetzel).
  • Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion, in: AMA Winter Marketing Academic Conference Proceedings, Orlando, FL, USA , 2017 (with S. Fischer, M. Hammerschmidt).
  • Behavioral Engagement in Social Media: Measurement, Drivers and Impact on Purchase Behavior, in: Proceedings of the INFORMS Annual Meeting 2016, Nashville, TN, USA, 2016 (with W. Moe, H. Wetzel, M. Hammerschmidt).
  • Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, in: AMA Winter Marketing Academic Conference Proceedings, Las Vegas, NV, USA , 2016 (W.H. Weiger, M. Hammerschmidt, and H. Wetzel).
  • The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, in: Thought Leaders in Customer Engagement and Customer Relationship Management Conference, 2015, HEC, Paris (W.H. Weiger, M. Hammerschmidt, and H. Wetzel)
  • The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (W.H. Weiger, H. Wetzel, and M. Hammerschmidt).
  • Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA , 2013 (W.H. Weiger, H. Wetzel, and M. Hammerschmidt).
  • Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA , 2012 (W.H. Weiger, H. Wetzel, and M. Hammerschmidt).
  • Are We All Brand Managers? Understanding The Facets And
    Drivers Of Brand Democratization    , in: Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (W.H. Weiger, M. Hammerschmidt, and H. Wetzel).

Book Chapters

  • Giving or Receiving in Social Media: Can Content Marketing Simultaneously Drive Productive and Consumptive Engagement?, in: Sprott, D. / Hollebeek, L. (Eds.): The Handbook of Research on Customer Engagement, Cheltenham, UK, 2019, p. 186-203 (W.H. Weiger, M. Hammerschmidt, and T. Scholdra)

Practitioner Publications

  • So misst Du den Return on Social Media – Metriken für ein modernes Markenmanagement, in: SocialHub Mag, 6, p. 67-73, 2018 (S. Fischer, M. Hammerschmidt, W.H. Weiger, and W., T. Schulze)