Teaching

Teaching Interests

• Digital Marketing
• Social Media Marketing
• Marketing Analytics

Courses Taught

• Business Analytics (MBA)
• Digital and Social Media Marketing (MBA)
• Marketing Management (MBA)
• Marketing Strategy (MBA)
• Services Marketing (MBA)
• Marketing Research Seminars (MBA)
• Service Innovations (M.Sc.)
• Digital Marketing (M.Sc.)
• Innovation Management (M.Sc.)
• Marketing Research Seminars (M.Sc.)
• Marketing Practice Seminars (M.Sc.)
• Master Theses (M.Sc.)
• Services Marketing (BBA)
• Marketing Strategy (BBA)
• Marketing Research (BBA)
• Integrated Marketing Communications (BBA)
• E-Marketing (BBA)
• Research Seminars (B.Sc.)
• Bachelor Theses (B.Sc.)

Invited Talks

• Digital Word of Mouth in Social Media, Marketing-Club Goettingen, Goettingen, Germany, 2012.
• Content Marketing for an Effective Customer Experience and Engagement Management, Career Services, University of Goettingen, Germany, 2019